Google Search is CHANGING - Here's How?

At Google I/O 2025, Google unveiled a groundbreaking evolution of its search platform with the introduction of AI Mode, powered by the advanced Gemini 2.0 model. This transformative update builds on the success of AI Overviews, launched at last year’s I/O, which has driven a 10% surge in Google Search usage for complex, multimodal queries in key markets like the U.S. and India. Here’s everything you need to know about Google’s AI-powered search revolution, optimized for discovery and engagement.

What is Google’s AI Mode?

AI Mode is an experimental feature in Google Search that leverages Gemini 2.0 to deliver advanced reasoning, multimodality, and personalized results for complex queries. Unlike traditional search, AI Mode uses a query fan-out technique, breaking down questions into subtopics and running multiple searches simultaneously to provide hyper-relevant, expert-level responses. This feature enhances user interaction by supporting text, voice, and image-based inputs via Google Lens integration, making it ideal for conversational, visual, and data-driven tasks.

Key Features of AI Mode in Google Search

Google’s AI Mode introduces a suite of innovative tools designed to streamline research, enhance interactivity, and personalize the search experience. Here’s what’s new:

1. Deep Search: Expert-Level Research in Minutes

• What it does: Deep Search conducts hundreds of simultaneous searches, synthesizing disparate information into fully cited, expert-level reports.
• Why it matters: Saves hours of manual research by delivering comprehensive insights for complex queries, such as academic research or market analysis.

2. Live Search: Real-Time Visual Interaction

• What it does: Live Search allows users to engage in real-time, camera-based conversations with Google Search, powered by Google Lens.
• Why it matters: Perfect for on-the-go queries, such as identifying objects or exploring environments interactively.

3. Agentic Search: Task Automation for Precision Results

• What it does: Agentic Search handles complex tasks like finding affordable event tickets (e.g., “Find 2 affordable tickets for this Saturday’s Reds game in the lower level”). It analyzes real-time pricing and inventory across multiple sites, fills out forms, and presents curated options.
• Why it matters: Saves time while keeping users in control of final decisions, ideal for shopping or event planning.

Additional Features

• Conversational Search: Engage in back-and-forth dialogues, asking follow-up questions for interactive, chatbot-like responses.
• Personalized Suggestions: Tailored recommendations based on past searches and connected Google apps.
• Visual and Custom Outputs: Generate custom charts, analyze spreadsheets, or display visual results for data-driven queries.
• Multimodal Input: Query via text, voice, or images for a seamless experience.

How AI Mode Works?: The Power of Query Fan-Out

Under the hood, AI Mode uses Google’s query fan-out technique, which deconstructs complex questions into subtopics and runs multiple searches simultaneously. This allows Google Search to dive deeper into the web, uncovering hyper-relevant content that traditional searches might miss. The integration of Gemini 2.5 further enhances AI Mode’s reasoning and multimodal capabilities, ensuring accurate and contextually rich results (rolling out this week).

Why AI Mode Matters for Users and Businesses?

Since the launch of AI Overviews, Google has observed a profound shift in search behavior, with users asking longer, more complex, and multimodal questions. AI Mode takes this a step further by offering:

• Time savings: Automates tedious tasks like research, shopping, and form-filling.
• Enhanced discovery: Uncovers niche, relevant content for specialized queries.
• Personalization: Delivers tailored results based on user history and preferences.
• Business impact: Drives higher engagement for e-commerce, event ticketing, and content platforms by surfacing real-time, actionable results.

What’s Next for Google Search?

Google is actively testing additional AI Mode features, including:

• Personal Context: Integrating user data for hyper-personalized results.
• AI-Driven Shopping Tools: Streamlining e-commerce with real-time inventory and pricing analysis.
• Gemini 2.5 Enhancements: Further improving reasoning and multimodal search capabilities.

These updates position Google Search as a leader in AI-powered search innovation, competing with emerging platforms like Perplexity and xAI’s Grok.

How to Access AI Mode?

AI Mode will start to roll out for everyone in the U.S starting today. All of the new features will be coming to Labs users for AI Mode in the coming weeks and months. If you want to be first in line to test them out, turn on the AI Mode experiment in Google Labs.

Why This Matters for Google News and SEO?

Google’s AI Mode is a game-changer for search, blending conversational AI, multimodal inputs, and task automation to redefine how users interact with information. For tech enthusiasts, it’s a glimpse into the future of search — intuitive, personalized, and powerful. For businesses, it’s an opportunity to leverage AI-driven engagement to reach customers more effectively.