In an ever-changing environment of front camera orientation, Xiaomi and Oppo are attempting to blow the competition out of the water by implementing in-display cameras.

Over the last year, Chinese manufacturers have come up with several innovative ways to go bezel-less and yet have powerful front cameras. Some of the techniques used are pop up cameras, sliders, Waterdrop notches, etc.

Xiaomi and Oppo are bringing a whole new unprecedented innovation to the field of front camera placement with the under-display camera.

In a Weibo post, Oppo Vice President Brian Shen shared a video of a prototype smartphone without a physical front camera

The lack of a physical camera comes with its own pros. There's one less part to scratch and break. There is a concern regarding pop up front cameras regarding their durability and this technology could set them all at ease

Shen admitted that this under-screen camera technology is still in its early days. "At this stage, it's difficult for under-display cameras to match the same results as normal cameras, there's bound to be some loss in optical quality," Shen said. "But, no new technology jumps to perfection right away."

As of now, there is no existing timeline for the launch of this prototype.

Xiaomi decided to steal Oppo's thunder by releasing a video of their own in-display camera apparently added to the upcoming Mi 9.

The launch date for Xiaomi's under-display camera phone is yet to be released publicly. Stay tuned for updates.

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